Description

We are looking for a highly skilled SEM Specialist to join our marketing team. This role is ideal for someone with deep, hands‑on experience in managing paid campaigns across Google Ads, Meta, LinkedIn Ads, Bing Ads, and other digital ad platforms.

The SEM Specialist will be responsible for planning, executing, optimizing, and reporting on paid media campaigns to drive measurable business results. The ideal candidate is analytical and detail‑oriented with a robust focus on performance metrics and insights. The candidate should also be able to drive AI-led marketing innovation, hands-on AI usage in campaign workflows, and stay current with latest AI trends + tools.

Responsibilities

Key Responsibilities:
Campaign Planning & Execution
Execute high-performing campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook/Instagram)
LinkedIn Campaign Manager
Bing Ads/Microsoft Ads
Conduct keyword research, audience targeting, and ad copy creation for search and social platforms.
Set up campaign structures, budgets, KPIs,



and tracking parameters.

2) Optimization & Performance Management
Monitor campaign performance daily and optimize for CPL, CPA, CTR, and conversion rates.
A/B test creatives, landing pages, bids, and audience segments.
Identify trends and insights to improve campaign efficiency and scale.

3) Measurement, Analytics & Reporting
Build weekly/monthly performance dashboards and reports.
Extract actionable insights and communicate them to the Integrated Performance Marketing Lead.
Track performance using:
Google Analytics (GA4)
Platform-level dashboards
UTM parameters and tracking tools
Recommend data-driven improvements and experimentation ideas.

4) Cross-Functional Collaboration
Coordinate with SEO and organic teams to ensure consistent messaging.
Support campaign planning for product marketing and demand generation initiatives.

5) AI-driven campaign optimization & innovation
Leverag

📌 Manager Sem Noida
🏢 EXL
📍 Noida