14 Aug
|
Thermo Fisher Scientific
|
India
14 Aug
Thermo Fisher Scientific
India
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Role Overview:
We are seeking an Email Marketing Automation Specialist to support our global marketing teams by building, executing, and optimizing email marketing campaigns at scale. This role is part of a centralized shared services team and will focus on audience segmentation, campaign execution, and operational excellence within the email channel.
The ideal candidate is technically solid, detail-oriented, and comfortable working in a high-volume, process-driven workplace. You will work closely with marketers, data teams, and fellow automation specialists to ensure campaigns are executed accurately, on time, and in alignment with established best practices.
This is a hands-on role with limited strategy ownership but significant impact through flawless execution.
Key Responsibilities:
Campaign Execution & Segmentation
Build and maintain email audience segments using Adobe marketing technologies (e.g., Adobe Experience Platform, Eloqua)
based on defined business and campaign requirements
Execute email campaigns end-to-end, including audience setup, campaign configuration, QA, scheduling, and deployment
Ensure campaigns adhere to established standards for branding, personalization, compliance, and data usage
Support recurring, triggered, and ad hoc email campaigns across multiple business units and regions
Marketing Automation Operations
Work within established campaign workflows and operating models to deliver consistent, scalable execution
Perform thorough quality assurance checks to validate segmentation logic, personalization, links, and data accuracy
Troubleshoot campaign issues related to data, segmentation, or execution and escalate when needed
Maintain accurate documentation of campaign builds and processes
Collaboration & Support
Partner closely with the Marketing Automation Supervisor, program managers, and business marketers to translate campaign
📌 Email Marketing Automation Specialist I Bengaluru (India)
🏢 Thermo Fisher Scientific
📍 India