14 Aug
|
RAS BEAUTY
|
Mumbai
Location: Mumbai
Team: Performance Marketing, D2C, E-commerce, CRM/Retention, Key Account Management (KAMs)
Reports to: CEO & CMO
Role Purpose
We are seeking a high-ownership Digital Revenue Lead / Senior Manager to drive end-to-end digital revenue across our D2C platform, e-commerce marketplaces, and performance marketing channels. This role is critical to scaling our skincare brand and building a predictable, high-performing growth engine.
You will work closely with the CMO to create a powerful brand × growth loop—while taking full ownership of daily revenue-driving execution. The ideal candidate brings robust analytical rigor, forecasting excellence, structured thinking, and leadership maturity.
Key Responsibilities
D2C Revenue Ownership
Own the complete D2C revenue P&L; and monthly sales targets.
Manage the full funnel: traffic → conversion → retention.
Improve CRO, AOV, repeat rate, subscription adoption and overall funnel efficiency.
Build monthly D2C revenue plans aligned with marketing and category teams.
Collaborate closely with brand/content teams for high-converting campaign execution.
Performance Marketing Leadership
Lead paid acquisition across Meta, Google, Affiliates, Programmatic, Influencer amplification.
Scale efficiently with robust CAC, ROAS, MER discipline.
Build a multi-channel acquisition engine tailored for skincare consumer journeys.
Guide, mentor, and upskill the internal performance team.
Plan & run growth experiments (creative tests, landing pages, audience strategies).
Marketplace (E-commerce) Ownership
Platforms: Amazon, Nykaa, Myntra, Flipkart, Tira, Blinkit
Full visibility and ownership of marketplace GMV, contribution margin, visibility and spend efficiency.
Lead marketplace category planning: pricing, promotions, visibility, event strategy.
Maintain flawless marketplace hygiene (catalogue health, ratings, reviews, search ranking).
Manage and guide KAMs to unlock monthly gro
📌 Digital Revenue Lead/ Sr Manager–c, E Commerce Mumbai
🏢 RAS BEAUTY
📍 Mumbai