Conduct in-depth research on industry-related topics in order to develop original content.
Write and edit content for websites, blogs, videos, social media, email and advertising campaigns
Collaborate in developing monthly social media strategy and create required captions and copies
Work with marketing and design team to create copies for online and offline collaterals
Regularly update website and blog content as and when needed.
Reviewing, organizing, and editing written content to improve clarity
Conducting keyword research and using SEO best practices to increase traffic to the company website.
Ensure all-around consistency(style, font and tone)
Recommend current content to address the gap in the company's current content.