Job Description:

We are looking for an experienced and strategic Assistant Marketing Manager – Industrial Marketing with robust exposure to B2B and heavy industries. The role focuses on market development, brand positioning, dealer engagement, and business growth across Cement, Steel, Power, Paper, and allied industrial sectors. The position demands extensive field travel, solid industry networks, and hands-on execution of regional marketing strategies.

Key Responsibilities
Develop and execute region-specific marketing strategies for industrial products
Plan and implement dealer engagement programs, product launches, and promotional initiatives
Conduct competitive market analysis, identify trends, and explore current business opportunities
Build and maintain strong industry networks across Cement, Steel, Power, Paper, TPC, and Excavator sectors
Organize and manage trade fairs, industrial exhibitions, dealer meets, and customer events
Support sales teams with marketing collaterals, product demos, and competitive benchmarking




Track ROI of marketing activities and prepare performance dashboards and reports
Execute digital marketing initiatives (website content, email campaigns, product literature)
Coordinate with cross-functional teams to align branding and business objectives
Provide marketing and training support to dealers and distributors
Gather customer feedback and conduct market perception studies for product improvement

Work Schedule
18 days/month: Field visits to industrial sites and dealer networks
3 days/month: Reporting & strategic planning at Head Office, Raipur
Remaining days: Work-from-home (planning, reporting, coordination)

Must-Have Skills & Experience
Minimum 2 years of experience in industrial/B2B marketing
Strong industry connects in Cement, Steel, Power, Paper, TPC, and Excavator sectors
Proven expertise in product branding, channel development, and lifecycle management
Experience handling marketing budgets, ca

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