Job Description:

Job Title:

Area Sales Manager – Retail Sales (Construction Chemicals)

Location:

Pune

Reporting To:

DGM – Sales

Role Purpose:

To drive primary and secondary sales growth in the assigned territory by developing a solid retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.

Key Responsibilities:

Sales & Business Development
Achieve monthly, quarterly, and annual sales targets for retail sales.
Drive primary sales through distributors and secondary sales through retailers.
Identify and onboard recent distributors, dealers, and key retail counters.
Expand market reach in existing and untapped areas.

Channel Management
Manage and strengthen relationships with distributors, dealers, and retailers.
Ensure timely collections, credit control, and adherence to company policies.
Monitor distributor stock levels and ensure healthy inventory rotation.

Team Management
Lead, guide,



and motivate Sales Officers / Territory Sales Executives.
Set targets, review performance, conduct market visits, and provide coaching.
Ensure disciplined execution of beat plans and daily reporting.

Market Development & Brand Visibility
Execute in-shop branding, schemes, and promotions.
Conduct product demonstrations, mason meets, contractor meets, and retailer meets.
Coordinate with technical teams for demos and trials when required.

Market Intelligence & Reporting
Track competitor activities, pricing, schemes, and market trends.
Prepare sales forecasts, MIS reports, and market feedback for management.
Analyze territory performance and recommend corrective actions.

Coordination & Compliance
Coordinate with supply chain, finance, and marketing teams for smooth operations.
Ensure adherence to company processes, ethics, and compliance standards.

Key Products Handled:
Tile Adhesives & Grouts
Waterproofing Systems
Repair Mortars

📌 Area Sales Manager Retail Pune
🏢 Aswani Industries
📍 Pune