bout the Role

We are looking for a data-driven Growth, Performance & Affiliate Marketing Specialist who will own user acquisition, campaign optimization, and partner-led growth. This role requires someone who can scale paid channels, drive ROI, and build strong affiliate partnerships.

Key Responsibilities
Performance Marketing
Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta Ads, and other paid channels
Manage budgets, bidding strategies, and campaign structures to maximize ROI
Continuously monitor KPIs such as CAC, ROAS, CTR, and conversion rates
Run A/B tests on creatives, landing pages, and targeting strategies
Growth Marketing
Identify and experiment with new growth channels (organic, referral, influencer, etc.)
Work closely with product and analytics teams to improve conversion funnels
Develop and execute strategies for user acquisition, retention, and engagement
Leverage data to drive decision-making and growth experiments
Affiliate Marketing
Build and manage affiliate partnerships (networks, publishers, influencers)




Negotiate deals, commission structures, and performance terms
Track affiliate performance and optimize partner ROI
Ensure fraud prevention and compliance across affiliate channels
Analytics & Reporting
Analyze campaign performance using tools like Google Analytics, AppsFlyer, or Mixpanel
Create dashboards and reports for leadership
Provide actionable insights to improve marketing efficiency

Requirements
2–6 years of experience in performance/growth marketing
Hands-on experience with Google Ads, Facebook/Meta Ads
Robust understanding of attribution models and funnel metrics
Experience in affiliate marketing or partner ecosystems
Proficiency in analytics tools (Google Analytics, Excel, BI tools)
Solid problem-solving and data interpretation skills

Valuable to Have
Experience in D2C, SaaS, fintech, or app-based businesses
Knowledge of SEO, ASO, or lifecycl

📌 Growth, Performance Gurugram
🏢 Consultbae India
📍 Gurugram