Job Summary:
We are seeking a creative, results-driven Digital Marketing Specialist to plan, manage and grow our brand presence online. The ideal candidate will have hands-on experience across Strategy building for multiple digital channels and a solid ability to design and execute cutting-edge digital marketing campaign that drive brand awareness, client engagement, lead generation and business growth.
Key Responsibilities:
Strategy deign, Plan, Execute, and manage digital marketing (SEO, AEO, GEO, SMM) across platforms (Google Ads, LinkedIn, SEO, Email Marketing, etc.)
Manage and optimize company websites pages, and SEO/SEM strategies for improvement relevant.
Monitor, analyse, and report on key metrics to measure campaign success (SERP, ROI, CPL, CTR, etc.).
Create engaging, high-quality digital content including graphics, videos, and written copy.
Plan and execute brand awareness and generate leads.
Conduct market research to identify trends, insights, and new opportunities.
Collaborate with internal teams (Management, Sales)



to align marketing strategies as per business objective.
Stay updated with the latest trends and best practices in digital marketing world and relevant technologies.

Required Qualifications and Skills:
· Bachelor's degree in Marketing, Business, Communications, or a related field.
· 2–3 years of proven experience in a digital marketing role.
· Proficiency in digital marketing tools like AEO, GEO, Google Analytics, GSC, GTM, SEO tools (SEMRush, Ahrefs, Moz), HubSpot, and social media ad managers.
· Solid understanding of SEO, AEO, GEO, SMM, email marketing, and social media platforms.
· Robust copywriting, content creation, and visual storytelling skills.
· Excellent analytical skills and attention to detail.
· Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications:
· Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.
· Experience with marketing automation platforms

📌 Digital Marketing Specialist Vadodara
🏢 Dapton Consultancy Services
📍 Vadodara