Experience: 1–3 Years
Location: Noida
Employment Type: Full time
Key Responsibilities
Plan, launch, and manage Meta Ads (Facebook & Instagram) campaigns.
Handle campaign setup, audience targeting, budgets, bidding, and ad placements.
Monitor campaign performance and optimize CPC, CPM, CTR, CPL/CPA and ROAS.
Create and test different ad sets, creatives, audiences, and campaign strategies.
Analyze campaign data using Meta Ads Manager and prepare performance reports.
Conduct A/B testing and continuously optimize campaigns to improve conversions and ROI.
Coordinate with the creative/content team for high-performing ad creatives and copy.
Track leads, sales, conversions, and overall campaign performance.
Required Skills
Hands-on experience with Meta Ads Manager.
Strong understanding of Facebook & Instagram advertising.
Knowledge of Performance Marketing, Retargeting & Conversion Campaigns.
Valuable understanding of Meta Pixel, Events & Conversion Tracking.
Robust analytical and data-driven approach.
Experience with e-commerce/lead generation campaigns is preferred.