Job Description: Performance Marketing Specialist (2–4 Years Experience)
Location: Ahmedabad (Candidates based in Ahmedabad only)
Employment Type: Full-time
About the Role
We are looking for a data-driven and result-oriented Performance Marketing Specialist with 3+ years of hands-on experience in managing paid campaigns. The ideal candidate should have strong expertise in Google Ads, Meta Ads, and performance tracking tools, with proven experience in handling B2B campaigns.
Key Responsibilities
Plan, execute, and optimize campaigns across Google Ads and Meta Ads
Build and scale B2B lead generation campaigns
Conduct keyword research using Keyword Planner
Set up and manage tracking via Google Analytics and Google Tag Manager
Monitor and optimize campaigns for CPL, CPA, and ROAS
Perform A/B testing on creatives, copies, and landing pages
Analyze performance data and generate actionable insights
Manage budgets and scale high-performing campaigns
Required Skills & Qualifications
2–4 years of experience in performance marketing
Hands-on expertise in Google Ads, Meta Ads,
Google Analytics, Tag Manager, Keyword Planner
Experience with B2B campaigns is mandatory
Robust analytical and problem-solving skills
Ability to interpret data and optimize campaigns independently
Good communication and reporting skills
Preferred Qualifications
Experience in scaling campaigns
Understanding of conversion tracking and attribution models
Relevant certifications (Google Ads/Analytics) Evaluation Criteria
Past campaign performance (CPL, CPA, ROAS)
Case studies demonstrating campaign scaling
Practical test: campaign setup and optimization strategy Key Note This role is open only to Ahmedabad-based candidates or those willing to relocate immediately.
Pay: ₹30,767.24 - ₹60,398.00 per month
Perks:
Cell phone reimbursement
Paid sick time
Paid time off
Experience:
PPC Campaign Management: 3 years (Required)