Job Responsibilities
Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Manage campaign budgets, targeting, bidding, and performance.
Monitor and improve key metrics like CPL, CPA, CTR, ROAS, and conversions.
Conduct audience research, keyword research, and A/B testing.
Set up and manage Meta Pixel, GA4, Google Tag Manager, and conversion tracking.
Coordinate with the creative team for ad creatives and copy.
Prepare campaign performance reports with actionable insights.
Requirements
1–3 years of hands-on experience with Meta Ads and Google Ads.
Robust knowledge of GA4, Google Tag Manager, and Meta Pixel.
Analytical mindset with excellent reporting and optimization skills.
Ability to manage multiple campaigns and meet performance goals.
Google Ads or Meta Blueprint Certification is a plus.