Position: Copy Head

Experience: 7+Years

Location: Mumbai (Lower Parel)

About the Role:

The Copy Head is a strategic thinker and a master storyteller who brings together campaign planning, creative strategy, and compelling copywriting. This role goes beyond the brief, crafting inspiring, insight-led campaigns that deliver measurable impact while shaping the creative voice of brands. You will lead and mentor a team of copywriters while driving ideas that cut through the clutter across digital and social ecosystems. Additionally, you will play a key role in contributing to and leading creative pitches for prospective clients.

Key Responsibilities:

Creative Thinking & Writing:
Lead the conceptualization and execution of integrated campaigns- across social, digital, and content ecosystems
Translate brand and creative strategy into powerful, effective communication
Craft compelling narratives and storytelling across formats
Ensure consistency, quality, and originality across all written outputs

Social Media Expertise:
Optimize content (tone, messaging, language) based on audience behaviour and platform nuances
Leverage social media insights (reach, engagement,



performance metrics) to refine content strategies
Collaborate with analytics teams to continuously improve creative effectiveness

Leadership, Project Management & Pitches:
Lead, mentor, and inspire a team of copywriters to deliver high-quality creative work
Collaborate with internal teams, client leads, and cross-functional stakeholders to develop strong concepts from brief to execution
Drive creative excellence, ensuring timelines, quality, and strategic alignment are met
Balance brand voice with consumer relevance and education
Play a key role in current business pitches- from idea generation and storytelling to presentation of creative concepts
Contribute to and lead pitch decks, campaign narratives, and big ideas for prospective clients
Experience in delivering or contributing to large-scale, integrated, pan-India campaigns

Advantages:
Adaptable schedule
Provident Fund

Application Question(s):
Total Experience
Current CTC
Expected CTC
Notice Period

Work Location: In person

📌 Copy Head Mumbai
🏢 Anvis Digital
📍 Mumbai