The Insights Associate Analyst is a key insights partner role to the PFUS business which is a larger part of the PFUS brand and marketing teams. This role supports the understanding of retail consumer data to identify growth opportunities for the PepsiCo PFUS business.
Responsibilities
key insights partner role to the PFUS business ,supports the understanding of retail consumer data to identify growth opportunities ,creating/updating dashboards, delivering periodic and on-demand performance reviews and addressing ad-hoc requests based on internal and external data sources.
Qualifications
A junior/mid-level Insight or Analytics professional with experience in a leading research agency (Nielsen/IRI Circana/Kantar) as client servicing front end role or in any consumer goods company part of BU insights function with 5 years+ experience
Education: Masters in marketing or management, economics, mathematics
Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple,
disparate data sources into key reports. Formulates a solid POV and can articulate future scenarios; Is a great storyteller.
Solid collaborator: Interested and motivated by working with others. Actively creates and participates in prospects to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
High degree of familiarity with CPG and Food Beverage industry data sources, including Nielsen/IRI (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
Experience with strong MS Office mastery with strategic presentation and excel mastery is a must, PowerBI and Advance Analytics tools knowledge is a positive plus
Managerial experience: a plus
Fluent spoken written English a must have.