Role Overview

We are looking for an experienced Sales & Marketing Leader with strong expertise in the Cable & Wire industry to drive business growth, expand the customer base, strengthen key relationships, and develop new market opportunities across India.

Key Responsibilities
Drive the overall Cables business strategy, with a solid focus on revenue growth, market expansion, customer retention, and profitability.
Possess strong product knowledge across LT/HT Cables, MV Cables, MVCC and related cable products.
Develop and manage relationships with Transmission & Distribution Utilities, DISCOMs, RE developers, EPCs and other institutional customers across India.
Leverage experience across B2G, B2B and B2C segments to identify and convert new business opportunities.
Develop and maintain a strong PAN-India customer network, particularly with leading Indian EPCs. International customer exposure will be an added advantage.
Build and execute sales and marketing strategies to achieve business objectives, increase revenue and improve market share.
Own monthly sales targets, forecasts, business plans and MIS reporting, ensuring consistent achievement of agreed targets.
Drive customer retention, new customer acquisition and payment collections.
Conduct regular market research,



competitor analysis and customer-needs assessment to identify emerging trends and opportunities.
Develop strategies for entering new markets, customer segments and applications, including identifying Blue Ocean” opportunities.
Manage key customer relationships and actively participate in strategic negotiations and closure of high-value opportunities.
Identify and develop distributors, agents and channel partners, including commercial agreements, budgets and growth plans.
Collaborate closely with Operations, Manufacturing, Product Development and other cross-functional teams to ensure alignment with business goals.
Work with Operations/R&D; teams on recent product development based on market and customer requirements.
Develop and execute marketing initiatives across relevant channels, including digital, print, exhibitions, conferences and industry events.
Represent the organization at business conferences, exhibitions, technical forums and paper presentations to strengthen brand visibility and market presence.
Build strong industry networks at multiple levels to generate current business opportunities and strategic partnerships.

📌 Business Head Power Cables Mumbai
🏢 WOW Softech
📍 Mumbai