This high visibility leader will develop and drive the execution of the regional
marketing strategy for Beauty & Home– a energetic, creative and consumer focused
business.
The Regional Marketing Manager will be responsible for developing & executing
the regional growth strategy for Beauty and Home aligned with the global
strategy for each market segment:
Establish a robust connection/relationship with the Global Beauty & Home
business, marketing and technical teams, and align the global and regional
strategies that have been developed to date.
Help coordinating and executing voice of the customer interviews and pipeline
previews to strategic customers
Identify gaps in the regional portfolio and activate regional innovation
initiatives that will help winning on the market place
In conjunction with Global Beauty & Home Strategic Marketing team, refine the
strategic plan for the region. Work closely with the global and regional
stakeholders to ensure alignment and seamless execution.
Provide leadership to regional sales, marketing, and technical teams to
execute key growth initiatives & projects
Report on a monthly basis on KPIs for the regional strategic initiatives and
new product sales in the region.
Develop a comprehensive understanding of current market trends leading to
product positioning and value propositions we can offer to drive profitable
business growth.
Interface across functions to facilitate and lead business initiatives that
result in differentiating Lubrizol as a supplier in the Beauty and Home
Coordinate with Promotional Marketing team to assure well planned execution
and activation at regional level of the planned initiatives
Essential Job Functions
As Regional Strategic Marketing Manager, you will:
Develop and implement the regional marketing strategy with a sense of urgency
to achieve our desired target market position. Align the regional strategy
with the global LLS strategy, working closely with the Global Strategic
Mark