Description:

Job Summary

We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture, while also leveraging core Salesforce Marketing Cloud capabilities. The candidate should have a robust SSJS and API integration capabilities.
s cripting, particularly JavaScript and SSJS for integrating with other systems
AMPScript
SQLs
Automation Studio
Journey Builder - activation in various channels including email, whatsapp, sms etc
Email Studio

Key Responsibilities

Marketing Cloud Personalization (Primary Focus)
Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties.
Implement and manage Einstein Recipes for product/content recommendations, affinity scoring,



and predictive personalization.
Configure catalogs, attributes, and user profiles to support advanced personalization use cases.
Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights.
Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation.
Develop segmentation strategies based on real-time and historical behavioral data.
Integrate personalization across channels (web, mobile, email, and app experiences).
Optimize personalization performance through A/B testing, experimentation, and analytics .
Collaborate with development teams to implement Web SDK / ET (Event Tracking) scripts and data layer alignment.
The candidate should have a robust SSJS and API integration capabilities.

Salesforce Marketing Cloud (Secondary Focus)
Support personalized campaign execution via Journey Bu

📌 Consultant Sfmc Bengaluru (India)
🏢 Align Techne
📍 India