Location
: Sector 6, Noida (In-Office)

Designation
: Influencer Marketing Executive

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty easy and accessible.

With solid presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to reach ₹500 Cr ARR by 2029.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview

We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives. The ideal candidate should have a robust understanding of influencer ecosystems, excellent relationship-building skills, and a track record of executing high-impact campaigns. This role will own the influencer marketing function and collaborate closely with marketing, creative,



and brand teams to drive brand awareness, engagement.

Key Responsibilities
Research and identify relevant influencers across platforms (Instagram, YouTube, etc.)
Assist in influencer outreach and relationship management
Coordinate content deliverables, timelines, and approvals
Support campaign execution and daily communication with influencers
Track campaign performance and maintain reports
Ensure influencers follow brand guidelines and disclosure rules
Stay updated on influencer marketing trends and platform changes

Requirements
Bachelor’s degree in Marketing, Communications, Media, or related field (or equivalent experience)
Strong interest in influencer marketing and social media
Basic understanding of Instagram, YouTube, and creator trends
Good communication and organizational skills
Ability to manage multiple tasks and deadlines
Proficient in Google Sheets/Excel and

📌 Influencer Marketing Executive Noida (India)
🏢 Sotrue
📍 India