Customer understanding
Be the voice of the customer internally
Understand needs - even those that the customers themselves may not realize
Stay on top of changing trends and strategic priorities through in-depth data analysis
to predict customer behavior
Pricing
Develop the right pricing policy - identify opportunities for giving customers value
through intelligent and
limited discounting.
Use discounting to drive portfolio mix and achieve strategic goals
Merchandising
Develop and execute plans to showcase the right products
Identify cross-selling and upselling prospects
Own the customer experience in the category - make navigation, discovery easier.
Save the customer time
Identify the parameters customers use to make decisions and ensure catalog
richnessMarketing
Work with marketing to identify the best RoI initiatives to build awareness and
encourage trial across channels SEM, SEO, TV Commercials, etc.
Understand SEM, SEO and Email marketing identify the right keywords, reduce
SEM costs while increasing conversions of website visits to orders
Promotions
Create promotions to drive revenue, margins, etc.
Own both creation and execution of promotions calendar including special occasions
(Diwali, Valentines day, etc.)
Catalogue
Own catalogue content creation – lead catalogue photoshoot & content
creation, drive this via internal catalogue & marketing teams
Drive better conversions through catalogue improvement & enhancement basis
customer insights
Operations
Work with internal sourcing, quality & design team to track key project
milestones, ensure processes are followed for review & reporting of the same
Work with buying and sourcing teams to plan inventory & inwarding as per