Job Summary:
The Associate Creative Director Non-Fiction is a critical creative role responsible for driving cohesive storytelling and narrative consistency across large-scale non-fiction properties. The role focuses on strengthening season arcs, weekend episodes, live streams, and marquee specials, while providing hands-on creative supervision across casting, episodic execution, and live content delivery.

Key Responsibilities:
Drive creative framework, season arcs, and narrative consistency across large-scale non-fiction shows, with emphasis on weekend episodes and marquee moments
Lead and support casting decisions by identifying robust on-screen personalities and collaborating with talent teams, agencies, and production partners
Own creative supervision from scripting to final masters for launches, weekend specials, and finales, ensuring solid episodic flow, drama points, GFX integration, and adherence to content standards
Conceptualize and execute film, web series, celebrity, and brand integrations, including anchor links, customized branded moments, contests,



and on-ground integrations aligned with creative and commercial objectives
Supervise live streams and platform-specific content, ensuring smooth playout, compliance, and optimized viewer experience through cross-functional coordination
Oversee delivery of platform-specific marketing creatives and celebrity-led promotional content to drive viewer engagement and platform interaction
Supervise all promotional deliverables for weekend episodes, including host-led integrations and platform interactivity promos (e.g., voting, chats, gamification, contests)
Brief, review, and refine promo content to ensure alignment with the show s narrative arc and marketing objectives

Skills Attributes for success:
Solid storytelling and narrative structuring skills within non-fiction or live formats
Ability to manage large-scale, high-stakes creative projects
Sound creative judgment and decision-making

📌 Associate Creative Director Creative Mumbai
🏢 Viacom18
📍 Mumbai