Company Description
NeuGenM.AI is a marketing innovation company focused on combining artificial intelligence with human creativity to drive growth. Guided by the philosophy of “Understanding the Human / Harnessing the Machine,” the organization operates across applied research, industry collaboration, and executive education. NeuGenM.AI partners with business leaders to blend the art and science of marketing, using AI-driven approaches to solve complex growth challenges. The team consists of seasoned C-suite practitioners who are passionate about experimenting with current ideas and shaping the future of marketing.
Key Responsibilities:
Using your analytical mind-set, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
Be the PPC and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
· Manage the delivery and performance of all paid search activity, including PPC
· To devise, implement,
and optimise PPC campaign strategies across client accounts
· Lead, direct and maintain regular contact with Google, Meta, Amazon, Flipkart to ensure performance is managed to meet agreed commercial targets
· Manage a media budget across day-to-day, seasonal and campaign activity
· Carry out technical changes, analysis, and generate insight based on complex search data, combining proprietary and third-party analytics data to drive business decisions
Leverage first party data for targeting and insights
Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
Responsible for overseeing client pacing & performance across digital media portfolio
Recommend forward thinking strategies and innovations
Proactively working with client services on campaign set-up and optimization strategy
Work with the data t