14 Aug
|
Aetius Outsourcing Consulting . (gatpsolu Solutions)
|
Delhi
14 Aug
Aetius Outsourcing Consulting . (gatpsolu Solutions)
Delhi
About the Role:
This is a high-ownership role. You'll run the content calendar end-to-end planning it, writing most of it yourself, and coordinating with subject matter experts and the design team to get the rest across the line.
A valuable chunk of what we do involves numbers, compliance, and US accounting practices, so writing that's credible to a CFO or business owner matters more here than writing that's just "on-brand."
Prior exposure to US accounting, bookkeeping, or financial services content is a real advantage — you don't need to be an accountant, but you should be comfortable enough with the terminology and audience that you're not writing at arm's length.
What You'll Own:
Content Strategy & Planning
Build and publish the monthly content calendar by the last day of every month
Plan content around campaigns, business goals, and industry trends
Keep a healthy mix of educational, promotional, and thought-leadership content
Social Media
2 LinkedIn posts per week
1 case study per week, repurposed into carousel posts for LinkedIn and other platforms
2 blog articles per week, each repurposed into social posts
1 social media creative post per week
4–5 Reels per month
Weekly "Tip/Trend of the Week" post, published every Friday
4 Founder's Note pieces per month
2–3 Google Business Profile posts per week
Email & Newsletter
Monthly newsletter, published on the 15th (no lead magnet attached)
Weekly client newsletter
Email sequencing for leads and clients (in progress — a future build-out, not a day-one expectation)
Case Studies & Testimonials
Coordinate with internal stakeholders to pull case study material
Write, format, and repurpose case studies into carousel and social content
Publish a testimonial piece on the 15th of every month
Blog
Research and write two blogs a month, aligned with the editorial calendar
Repurpose each blog into LinkedIn, Instagram, Facebook, and X posts
Lead Magnets & Marketing Assets
Build downloa
📌 Content Writer Delhi
🏢 Aetius Outsourcing Consulting . (gatpsolu Solutions)
📍 Delhi