Job Description: Business Director – Experiential MarketingPosition

Business Director

Reports To

Founder / Managing Director

Location

Delhi (with travel across India)

Role Overview

The Business Director will be responsible for driving business growth, managing key client relationships, leading strategic pitches, and overseeing large-scale experiential marketing projects from brief to execution.

This is a leadership role that combines
business development, client leadership, strategy, revenue management, and team leadership
. The ideal candidate should have robust relationships within brands and agencies, understand experiential marketing deeply, and be capable of converting prospects into long-term partnerships.

Key Responsibilities1. Business Development
Identify and generate current business opportunities.
Build relationships with brand marketing teams, procurement teams, and agency partners.
Develop annual business growth plans.
Lead networking initiatives and industry outreach.
Convert leads into long-term clients.




Prepare commercial proposals and negotiate contracts.
Client Leadership
Own relationships with key clients.
Act as the senior strategic advisor for client accounts.
Understand client business challenges and proactively recommend solutions.
Conduct quarterly business reviews with clients.
Ensure high client satisfaction and retention.
Pitch & Strategy Leadership
Lead creative brainstorming for pitches.
Convert briefs into strategic experiential solutions.
Collaborate with Brand Strategy, Design, Production, and Operations teams.
Present concepts confidently to senior client stakeholders.
Drive innovation across events, retail, activations, and brand experiences.
Revenue & Financial Management
Own revenue targets and profitability.
Monitor project margins.
Ensure commercial viability of every project.
Review budgets before client submission.
Forecast monthly and quarterly revenue pipelines.

📌 Business Director South Delhi
🏢 The Cocktail Story
📍 South Delhi