Company Description

The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership. We are committed to delivering measurable results that drive genuine business success.

We work heavily with:
Long-form podcasts
High-signal short-form content
LinkedIn, Instagram, and YouTube as brand-building platforms

This role is for someone who understands how personal brands actually grow
, not just how to schedule posts.

The Role

We’re looking for a Social Media Lead
who can
own and scale personal brands end-to-end
.

Podcast experience is a
robust plus
, but what matters more is:
Understanding content strategy
Distribution logic




Platform-specific thinking
Consistency + compounding

You’ll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly
.

What You’ll Do
Personal Brand Strategy & Growth
Build and execute social strategies for founders & creators
Translate long-form content (podcasts, talks) into high-performing social assets
Understand what to post, where, how often, and why
Platform Ownership
Own Instagram, LinkedIn, and YouTube workflows
Write captions, hooks, and context that increase reach and saves
Understand platform nuances (formats, timing, distribution)
Podcast-Led Content (Robust Plus)
Manage social distribution for podcast content
Decide what clips deserve push vs what doesn’t
Coordinate with editors on cuts, hooks, and packaging
Performance & Iteration
Track what’s working (reach, saves, watch time, comments)
Iterate

📌 Social Media Lead Mumbai
🏢 The Attention
📍 Mumbai