We are seeking a results-driven and cutting-edge Performance Marketing skilled to lead and scale our digital acquisition strategies. This role is integral to achieving our ambitious growth targets by executing high-impact campaigns tailored to the unique needs of the real estate tech sector. The ideal candidate combines analytical expertise, creative thinking, and a deep understanding of consumer behavior to optimize campaign performance across multiple channels.
Key Responsibilities:
Performance Marketing Strategy:
Design and implement data-driven performance marketing strategies to drive customer acquisition and engagement.
Plan, execute, and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and emerging digital channels.
Develop customized strategies for different customer segments, ensuring optimal budget allocation.
Campaign Execution Optimization:
Monitor campaign performance daily to meet and exceed KPIs, including ROI, CPL, and CAC.
Execute A/B tests for creatives, landing pages, and ad placements to maximize effectiveness.
Use advanced tools and techniques like programmatic advertising and retargeting to boost conversions.
Data Analysis Insights:
Analyze campaign data to identify trends, generate actionable insights, and inform strategy refinement.
Create detailed performance reports for stakeholders, offering insights into channel performance and recommendations for improvement.
Leverage analytics tools like Google Analytics, Data Studio, and CRM platforms for tracking and reporting.
Market and Audience Understanding:
Stay updated on consumer behavior trends in the real estate sector to tailor campaigns effectively.
Collaborate with product and sales teams to align marketing initiatives with business goals.
Innovation and Trends:
Keep abreast of the latest developments in digital marketing, tools, and technologies.
Experiment with recent formats, channels, and strategies to drive competitive advantage
📌 Senior Manager Bengaluru (India)
🏢 Nestaway Technologies
📍 India
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