We are looking for a data-driven Performance Marketing Executive to manage and optimize paid marketing campaigns across multiple digital channels. The ideal candidate will focus on driving measurable results such as leads, conversions, and ROI through strategic campaign execution.
Key Responsibilities
Plan, execute, and optimize paid campaigns on platforms like Google Ads, Meta Ads Manager, and other relevant channels
Monitor campaign performance and optimize for KPIs such as CPC, CPA, ROAS, and conversions
Conduct audience research, A/B testing, and campaign experimentation
Manage budgets and allocate spend effectively across channels
Track and analyze performance using tools like Google Analytics
Collaborate with design and content teams to create high-performing ad creatives
Prepare performance reports and share actionable insights
Stay updated with the latest digital advertising trends and platform updates
Requirements
2+ years of experience in performance marketing or paid media
Hands-on experience with paid ad platforms (Google, Meta, etc.)
Solid understanding of campaign structures, bidding strategies, and targeting
Analytical mindset with the ability to interpret data and optimize campaigns
Experience managing budgets and delivering ROI-driven results
Positive communication and reporting skills
Preferred Qualifications
Experience with lead generation, or app marketing campaigns
Familiarity with tools like Google Tag Manager
Basic knowledge of landing page optimization and CRO