Location:

Delhi, DL, IN Noida, UP, IN

Areas of Work: Sales & Marketing Job Id: 15254

External Job Description
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood

coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion

and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,

Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives
Assist the dealer network in driving sales value and volume for

Wood Coatings
Generate demand for wood coatings by means of organizing

activations, samplings and trainings to stakeholders like

contractors, applicators etc.
Expand the network for wood coatings through integration with

retail, projects and services team by means of sharing of leads
Drive growth by targeting and engaging with certain specific

stakeholders who deal exclusively with Wood coatings like

furniture manufacturers





Stakeholder Management
Conduct shop meets on recent wood coatings to promote growth in

the market
Drive sales by engaging with contractors and architects by means

of product trainings and activations
Ensure effective implementation of various promotional schemes

and displays for all stakeholders like contractors, dealers etc.
Resolve dealer and consumer complaints with respect to wood-

coatings and ensure closure within benchmark timelines

Market Intelligence
Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators -
Value and Volume target of Wood coatings
Percentage dealer network value growth
Percentage increase in APEHS and Project Sales site penetration
Percentage increa

📌 Executive Ii Delhi Cantonment
🏢 Asian Paints
📍 Delhi Cantonment