Job Title: Digital Marketing & Social Media Lead

Location: Bangalore
Department: Branding, Marketing & Communication
Reports To: Program Manager

Job Summary

GiftAbled Foundation is seeking a creative and results-oriented Digital Marketing & Social Media Lead to strengthen our online presence, increase brand awareness, and support beneficiary mobilization, fundraising, hiring, and program outreach through digital platforms. The role involves managing social media, executing digital marketing campaigns, handling paid advertisements, maintaining the website, and analyzing campaign performance.

Key Responsibilities Social Media Management
Create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
Develop monthly social media content calendars.
Design basic creatives, reels, and short videos.
Monitor comments, messages, and audience engagement.
Increase followers, reach, and engagement organically.

Digital Marketing
Plan and execute digital marketing campaigns.
Manage Google Ads and Meta Ads campaigns.




Optimize campaigns for reach, engagement, lead generation, and conversions.
Monitor campaign budgets and ROI.
Conduct keyword research and competitor analysis.

Website & SEO
Update website content regularly.
Optimize website pages for search engines (SEO).
Improve website traffic and user experience.
Coordinate with developers for website improvements when required.

Content Development
Write engaging captions, blogs, newsletters, and promotional content.
Create awareness campaigns related to disability inclusion and organizational programs.
Develop email marketing campaigns.

Analytics & Reporting
Track campaign performance using Google Analytics, Meta Business Suite, and other digital tools.
Prepare weekly and monthly performance reports.
Recommend improvements based on campaign data.

Branding & Communications
Ensure consistent branding across all digital platforms.
Sup

📌 Digital Marketing Bengaluru (India)
🏢 GiftAbled Foundation
📍 India