Athlamour is a premium women's athleisure brand under UF Academy & Studios, designed in Europe and built for the affluent urban Indian woman. We're not selling fitness — we're designing identity. Athlamour will make its flagship public debut at Bangalore Fashion Week in October 2026.
This is a rare seat at the table during a brand's actual launch — not a simulation.
The Role
You'll work directly with the founder across brand, product, and launch operations — real decisions, real deadlines, real stakes. Expect to move between strategic thinking and hands-on execution in the same week. This is not a coffee-run internship; it's a builder's internship.
What You'll Do
Founding cohort management
— coordinate FirstWomen™ touchpoints (feedback sessions, notes, synthesis)
Digital storefront QA
— review the Shopify prototype build against brand and product standards
Competitive intelligence
— track how Blissclub, Cava, and Lululemon India are moving, and flag what matters
Fashion Week execution support
— logistics, vendor follow-ups, asset tracking for the BFW launch
Brand-standard support
— assist with deck updates and content under direct guidance, always matching Athlamour's luxury register
Who You Are
Currently enrolled at or recent graduate of a top-tier institute (NIFT, IIM/ISB, or robust liberal arts/design program)
Excellent written English and an instinct for tone — you can tell "premium" from "trying too hard"
Organized, low-ego, comfortable with ambiguity and rapid turnarounds
Genuinely interested in luxury branding, D2C, or fashion business — not just a resume line
What You'll Get
Direct, close-quarters exposure to building a luxury brand from the groun