Role Overview

The Creative Lead will be responsible for leading the creative and communication strategy for a cluster of Phoenix Malls across all customer touchpoints while ensuring consistency in brand identity, creative excellence, and execution.

The role requires a solid understanding of brand strategy, creative development, integrated marketing campaigns, and agency management.

In addition, the role will be instrumental in building Phoenix's in-house creative capability, developing a high-performing creative team, and establishing best-in-class creative processes that strengthen the Phoenix brand across all assets.

Key Responsibilities

Brand Strategy & Brand Custodianship
Act as the Brand Custodian for Phoenix Malls, ensuring consistency of the brand identity, tone of voice, visual language, and customer experience across all marketing and communication touchpoints.
Drive the evolution and implementation of Phoenix's brand guidelines across all malls and business verticals.




Develop communication strategies aligned with business priorities and long-term brand objectives.
Review and approve creative concepts, messaging, copy, visual identity, and campaign narratives to ensure they reflect the premium positioning of the Phoenix brand.
Continuously identify prospects to strengthen the distinctiveness and desirability of the Phoenix brand.

Creative Strategy & Campaign Development
Lead the planning and execution of integrated marketing campaigns across Phoenix malls in the cluster
Drive campaign ideation and storytelling that enhances customer engagement and supports business objectives.
Ensure every campaign delivers high creative standards while remaining commercially relevant.
Oversee the conceptualization and production of print, digital, outdoor, video, experiential, retail branding and content assets.

Creative & Agency Management
Lead end-to-end coordination with creative agencies, design studios, digital agencies, production hous

📌 Agm Creative Lead Mumbai
🏢 Phoenix Mills
📍 Mumbai