Job Description – Customer Relationship Officer

Job Title: Customer Relationship Officer (CRO)
Department: Customer Experience / Sales
Reports To: Customer Relationship Manager / Branch Manager / Store Manager
Location: Velachery , Chennai

Job Summary

The Customer Relationship Officer is responsible for building and maintaining robust customer relationships by delivering exceptional service and ensuring a positive customer experience. The role involves handling customer inquiries, resolving concerns, supporting sales initiatives, managing customer records, and promoting customer loyalty to achieve business objectives.

Key ResponsibilitiesCustomer Relationship Management
Build and maintain strong relationships with new and existing customers.
Understand customer needs and provide appropriate product or service recommendations.
Ensure a consistently positive customer experience across all touchpoints.
Follow up with customers to ensure satisfaction and encourage repeat business.

Customer Service
Handle customer inquiries, requests,



and complaints in a timely and skilled manner.
Resolve customer issues by coordinating with relevant internal departments.
Maintain high service standards and ensure prompt resolution of customer concerns.
Escalate complex issues to the appropriate team when necessary.

Sales & Business Support
Identify prospects to cross-sell and upsell products or services.
Support sales campaigns, promotions, and customer engagement initiatives.
Achieve assigned sales and customer retention targets.
Generate leads through customer interactions and referrals.

Customer Database Management
Maintain accurate customer records in the CRM system.
Update customer profiles, preferences, and interaction history.
Prepare reports on customer feedback, service requests, and follow-up activities.

Customer Engagement
Conduct follow-up calls and communications to strengthen customer relationships.
Promote loyalty program

📌 Customer Relationship Officer Velachery (India)
🏢 Team HR
📍 India