Brand Strategist (B2B & B2C)

Employment Type:
Freelance

About the Role

We are looking for a strategic and results-driven
Brand Strategist
to lead our brand positioning and growth across both
B2B and B2C
markets. The ideal candidate should be able to develop brand strategies, identify growth opportunities, build partnerships, and execute marketing initiatives that strengthen brand presence while driving business objectives.

Key Responsibilities
Develop and implement comprehensive brand strategies for B2B and B2C audiences.
Build and maintain a consistent brand identity across all marketing channels.
Identify recent business opportunities, partnerships, and collaboration opportunities.
Work closely with sales, marketing, product, and creative teams to align brand messaging.
Plan and execute integrated marketing campaigns across digital and offline platforms.
Conduct market research, competitor analysis, and consumer insights to inform strategic decisions.
Monitor campaign performance, analyze KPIs, and optimize brand initiatives.




Manage brand communication and ensure consistency across all customer touchpoints.

Requirements
Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
3–6 years of experience in Brand Strategy, Marketing, Business Development, or Growth.
Robust understanding of both B2B and B2C marketing strategies.
Excellent communication, presentation, and stakeholder management skills.
Experience in digital marketing, brand management, and campaign planning.
Analytical mindset with the ability to translate insights into actionable strategies.
Ability to manage multiple projects in a quick-paced workplace.

Preferred Skills
Brand Strategy
B2B Marketing
B2C Marketing
Business Development
Growth Marketing
Partnership Management
Market Research
Campaign Planning
Digital Marketing
Marketing Analytics
Strategic Planning
Cross-functional Collaboration

What

📌 Brand Strategist Delhi
🏢 KOLF INTERNATIONAL PRIVATE
📍 Delhi