job description

We are looking for a Media Planner to strategize plan effective Digital Advertising campaigns.

Responsibilities:
Collect and analyze market data
Identify target audiences and understand their behavior and habits
Understanding of TGI tools
Create a Media Multiplier strategy and an approach to achieve the marketing KPIs
Interact and engage with multiple stakeholders to understand the campaign objectives
Create Digital Media and Performance approach presentation to support Business team for a client pitch
Coordinate with the operations team to manage the digital media campaign reporting optimization - Biddable and non-biddable
Stays apprised of industry standards, new media programs/opportunities and can advise on recent ways to reach targets.
Develops and fosters strong relationships with media partners/Publishers.
Evaluates media prospects and presents media plans with rationale




Handles all digital media billing using monthly tracking reports and invoice reconciliation
Evaluate the success of media strategies and campaigns

Requirements:
Proven experience as a Media Planner; experience in digital media is a must
Broad knowledge of media channels
Familiarity with campaign evaluation metrics and media buying
Wide understanding of digital marketing solutions including digital and programmatic advertising, web and mobile sites, social media, SEO SEM, digital media, CRM, e-commerce, technology, and analytics
Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, IRS, Google Analytics)
Excellent communication and teamwork skills
An analytical mind with an aptitude for statistics and math
Solid decision-making skills

📌 Media Planning Professional Mumbai
🏢 BigTrunk
📍 Mumbai