Role Overview
The Marketing Technology Manager will own, manage, and optimize the firm’s marketing technology ecosystem to enhance campaign execution, automation, performance optimization, and lead management. This role acts as the MarTech subject‑matter expert, providing strategic guidance and hands‑on support across platforms such as HubSpot, 6sense, and Microsoft Dynamics 365 (D365).

The role requires close collaboration with Marketing, Sales, IT, and Data teams to ensure seamless platform integration, scalable workflows, and accurate reporting that drives pipeline, revenue, and marketing effectiveness.

Key Responsibilities
MarTech Stack Ownership & Optimization
Optimize usage of the marketing technology stack, including marketing automation, analytics, and ABM platforms with CRM integration
Oversee integrations between HubSpot, 6sense, D365, and other analytics or data tools to ensure data accuracy and flow
Continuously optimize platform configurations to improve campaign execution, attribution, and performance measurement

Automation, Workflows & Lead Management




Design, automate, and streamline marketing and sales workflows, including lead capture, scoring, routing, and lifecycle management
Nurture campaign email automation, ad orchestration, template creation within a MAP
Develop and maintain lead scoring models, segmentation logic, and nurture programs aligned with go‑to‑market strategies
Advise stakeholders on demand generation marketing best practices and technology‑enabled campaign execution

Platform Enablement
Serve as the subject matter expert for platform capability, and point person for vendor client success departments
Provide hands‑on guidance, training, and documentation to marketing and sales users to maximize tool adoption and impact
Partner with IT, data, and security teams to ensure compliance, governance, and scalability

Innovation & Technology Evaluation
Evaluate, recommend, and support the implementation of recent marke

📌 Marketing Technology Manager Velachery (India)
🏢 Weaver India
📍 India