Job Title - IMU Brand and Marketing Consultant

Management Level: 09 Consultant

Location: Mumbai/Delhi/Bengaluru

Must have skills: Strategic growth marketing and full-funnel marketing strategy, content campaign strategy, data-driven marketing, CXO management, digital social media strategy.

Positive to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation.

Job Summary:
We are seeking a Consultant Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. Youll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles Responsibilities:
Lead end-to-end brand and content strategy for enterprise-level clients across sectors




Drive the strategic vision for marketing campaignsfrom insight generation to execution oversight.
Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client''s objectives.
Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
Leverage marketing tech platforms and tools to drive scale, personalization, measurable outcomes
Contribute to pitch development and business growth through consultative engagement.
Stay ahead of market trends, competitive insights, recent technologies including social commerce, Gen AI, etc.
Drive strategic partnerships, vendor relationships, and ecosystem collaborations
Build, lead, and grow high-performing teams and long-term capabilities

Qualified Technical Skills:
Skilled in developing brand positioni

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