Role & Responsibilities

Role Mandate

We are looking for a highly analytical and strategically sharp Performance Creative Strategist who can directly impact paid media performance.

You will own the creative strategy engine across platforms and be accountable for improving:

CPM | CTR | CVR | CPA | Creative Hit Rate

This role is about building a scalable, structured creative flywheel not random ad ideas.

What We Expect From You

You must operate with a performance-first mindset.

You Are Expected To
Think in terms of CPM, CTR, CVR, and CPA not only aesthetics, while aligning with brand

guidelines
Treat every creative as a measurable growth lever
Improve and track Creative Hit Rate
Maintain high creative velocity
Build and manage a structured creative testing system

You Will Operate a Transparent Creative Flywheel
Research → Hypothesis → Batch Production → Testing → Scale Winners → Kill Losers → Document

Learnings → Relaunch Improved Variations

Creative performance should come from process not luck.

Core Responsibilities




Own Creative Performance Metrics
Analyze ad-level data daily (CPM, CTR, CVR, CPA)
Identify winning hooks, angles, personas, and formats
Detect creative fatigue early and build replacement batches
Improve hook strength to positively impact CPM & CTR
Improve message clarity and persuasion to lift CVR and reduce CPA
Improve Creative Hit Rate
Define transparent performance benchmarks before launching tests
Structure creatives into measurable hypothesis-based batches
Track hit rate per batch and improve it over time
Build documentation systems to identify repeatable winning patterns
Creative Strategy & Brief Engine
Deliver structured, high-conversion creative briefs weekly
Use awareness levels, persona targeting, objection handling, proof, and offer framing
Ensure creatives are platform-native (Meta, Reels, Shorts, etc.)
Maintain robust diversity across hooks, formats, themes, and emotional triggers
Creative Velocit

📌 Performance Creative Strategist Hyderabad
🏢 CG-VAK Software & Exports
📍 Hyderabad