Roles & Rresponsibilities:
Manage and optimize Overall Ecom Ads (Sponsored Products, Sponsored Brands, Sponsored Display).
Plan advertising strategies aligned with sales targets and business goals.
Monitor daily ad performance, budgets, ACOS, ROAS, and sales metrics.
Conduct keyword research, bid optimization, and search termanalysis.
Scale profitable campaigns and control spend on underperformingads.
Coordinate with internal teams to align promotions, launches, and ad strategies.
Prepare regular performance reports and actionable insights for management.
Stay updated with digital advertising policies and recent ad features.
Required Skills & Qualifications:
Proven experience managing Amazon/Flipkart/Myntra, etc Ads for the marketplace.
Solid understanding of digital advertising console and performance metrics.
Hands-on experience in budget optimization and scaling campaigns.
Analytical mindset with data-driven decision-making skills.
Proficiency in Excel and reporting tools.
Positive communication and stakeholder management skills.