Key Responsibilities
Research companies, industries, and markets using online sources to collect helpful business information.
Build and maintain a database of potential clients (prospects) for the sales team.
Identify current business opportunities by studying market trends, competitor activities, and industry developments.
Use online tools and social media to understand customer preferences, market demand, and industry insights.
Prepare simple and explicit market research reports with key findings and recommendations.
Help the sales team by providing high-quality leads that have a better chance of converting into customers.
Keep the prospect database updated with accurate and relevant information.
Monitor competitor growth, hiring activities, and industry news to identify potential business opportunities.
Work closely with the sales and other internal teams to ensure all generated leads are followed up and acted upon.
Collect information from reliable online and published sources to support business decisions and sales strategies.
Continuously update and improve the quality of market research and prospect data.