About the Role

We’re looking for a Performance Marketing Executive with a strong background in driving revenue and scaling campaigns for D2C (Direct-to-Consumer) brands. The ideal candidate is highly analytical, creative, and results-driven, with a proven track record of managing digital campaigns across paid media channels to deliver robust ROAS and reduce CAC.

You will own the entire performance funnel—from strategy to execution—across platforms like Meta Ads, Google Ads, YouTube, Programmatic, and more. You should be comfortable working in fast-paced settings and be passionate about building and scaling digital-first brands.

Key Responsibilities
Plan, execute, and scale high-performing paid acquisition campaigns for D2C brands across Facebook, Instagram, Google, YouTube, and other digital channels
Optimize for ROAS, CAC, LTV, and overall sales performance, driving consistent revenue growth
Develop full-funnel strategies and experiment with creative testing to improve CTR, CVR, and AOV
Build custom audience segments, retargeting flows,



and conversion-driven ad funnels
Monitor campaign performance, generate actionable insights, and prepare reports/dashboards for internal teams and clients
Collaborate closely with internal design, content, and tech teams to create impactful ad creatives and landing pages
Manage campaign budgets efficiently to maximize returns and minimize waste
Stay up-to-date with the latest D2C marketing trends, consumer behavior, and paid media innovations
Coordinate with vendors and partners to explore recent paid media opportunities and platforms
Continuously test and iterate on messaging, visuals, and channel mix to identify winning combinations

Requirements
2+ years of hands-on experience in performance marketing for D2C brands
Proven track record of driving ROI-positive campaigns and achieving performance KPIs (ROAS, CAC, CTR, etc.)
Deep knowledge of Meta Ads Manager, Google Ads, and performance analytics tools

📌 Performance Manager Gurugram
🏢 Scalite Partners
📍 Gurugram