Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across
Google Ads, Meta Ads (Facebook & Instagram), X (Twitter) and LinkedIn Ads
.
Manage campaign budgets, audience targeting, bidding strategies, remarketing, and A/B testing.
Monitor and optimize campaigns to achieve KPIs such as leads, conversions, CPC, CPL, CTR, ROAS, and ROI.
Develop media plans based on client objectives and budgets.
Track campaign performance using
GA4, Google Tag Manager, Meta Pixel, Conversion API, and UTM parameters
.
Prepare performance reports with actionable insights and optimization recommendations.
Collaborate with creative, content, and client servicing teams for seamless campaign execution.
Stay updated with platform features, ad policies, and digital advertising trends.





Qualifications
Bachelor's degree in Marketing, Advertising, Business, or a related field.
Excellent communication and client management abilities.
2–5 years of hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads
, preferably in a digital agency.
Robust understanding of search, display, video, shopping, lead generation, and social media advertising campaigns.
Proficient in
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Google Tag Manager, and Looker Studio
.
Solid analytical, reporting, and campaign optimization skills.

📌 Social Media Ads Manager Noida (India)
🏢 IBROAD Media
📍 India