This role is for one of the Weekday's clients
Min Experience: 7+ years

Location: Gurugram, Haryana, India, Bengaluru, Karnataka, India

JobType: full time

We are seeking a Senior Analytics Engineer with solid expertise in Google Analytics (GA4), clickstream tracking, and data integration. This role focuses on enabling advanced analytics by implementing tracking, exporting data, and integrating multiple data sources, especially within the Google Marketing Platform (GMP) ecosystem.

You will play a key role in ensuring robust analytics implementation, accurate data collection, and seamless data stitching across platforms to unlock business-driven use cases such as attribution, audience insights, and campaign performance optimization.

Requirements
Key Responsibilities
Digital Analytics & Implementation
Lead and manage GA4 implementation and enhancements across web and app properties
Design and implement event tracking frameworks, tagging strategies, and data layers
Maintain and update analytics instrumentation based on evolving business requirements




Ensure data accuracy, validation, and QA of tracking across platforms
Data Integration & Engineering
Export clickstream data from analytics platforms (GA4/Adobe Analytics or similar) for downstream usage
Ingest and integrate data from GMP platforms such as Google Ads, Search Ads 360, Campaign Manager (CM360), and DV360
Work on data stitching and merging clickstream data with marketing/media datasets
Enable unified datasets for advanced analytics and reporting use cases
Analytics Use Cases & Insights
Support and build use cases leveraging enriched clickstream data, such as:
Attribution and campaign performance analysis
Audience segmentation and targeting
Funnel and conversion optimization
Collaborate with business, marketing, and analytics teams to translate requirements into actionable data solutions
Data Quality & Governance
Ensure data consistency and governance across analytics and

📌 Lead Analyst Bengaluru (India)
🏢 Weekday AI (YC W21)
📍 India