MAJOR RESPONSIBILITIES
Manage external communication and public relations for clients and influence stakeholder perception about the company.
Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.
Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).
Engage and manage relationships with the media/journalists on behalf of the clients.
Team management : build and expand teams, mentor juniors; train freshers as part of their growth opportunities
OPERATIONAL ROLE & RESPONSIBILITIES / KRAS
Client Servicing (25%)
Ensuring daily contact with the client
Daily / weekly research on client / competition, understanding client business & business imperatives
Supporting the account lead from time to time
Generating pro-active media stories
Developing media & PR plans
Identify and provide relevant inputs for media stories, regular participation in industry stories
Finalise reports (Event / Month / Quarter)
Maintain daily client for operations and media related work
Finalisation of press release, background information, product notes, bio-profiles etc.
Develop pitch notes, briefing documents (except as specified otherwise)
Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A;'s
Research primary & secondary information related to clients products and services for media pitching.
Media Relations (50%)
Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and recent media
Identify and deliver regular media prospects based on client sectors
Regular updation of media list with the most recent journalist covering a particular client sector
Daily/weekly media intelligence gathering and reporting back to the client / internal teams
Building favourable