Drive aggressive and cost-effective B2C marketing and activation strategies to enhance brand awareness, increase omni-channel vehicle sourcing across retail consumers, dealers, institutions, OEMs, and generate consistent retail consumer pull at dealer touchpoints for CERO.
This role will act as a growth driver working closely with the Business Head and Sourcing team to build a solid consumer-facing brand presence through digital and hyperlocal activation models while curating targeted strategies for each sourcing channel.
Key Responsibilities:
B2C Marketing Strategy & Execution
Develop and execute end-to-end marketing strategies focused on omni-channel sourcing and consumer acquisition
Curate targeted marketing strategies for retail, dealers, institutions, OEMs, and alternate sourcing channels
Position CERO as a trusted consumer brand in the pre-owned vehicle ecosystem
Digital & Social Media Marketing
Plan and execute ROI-driven digital campaigns across platforms (Meta, Google, YouTube, etc.)
Manage performance marketing funnels for lead generation and sourcing conversion
Leverage content, influencers, and regional storytelling to build engagement
On-Ground BTL Activations
Execute hyperlocal activations (RWA events, corporate parks, fairs, etc.)
Build local market connect campaigns and drive measurable outputs
Dealer & Channel Activation Support
Enable dealer partners with store-level campaigns and footfall drivers
Create localized marketing kits and activation playbooks
Lead Generation & Sourcing Support
Drive sourcing through consumer-led and channel-led initiatives
Optimize funnels across online and offline platforms
Performance Tracking & Analytics
Track campaign performance and key metrics (CPL, conversion, footfall)
Drive continuous improvement in marketing e