Job Title: Sales Executive ATL & BTL Marketing

Job Summary

We are looking for a agile and energetic Sales Executive to execute and support Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives that drive brand awareness, customer acquisition, and sales. The ideal candidate will coordinate on-ground activations, promotional campaigns, corporate tie-ups, and local marketing activities while ensuring seamless execution and measurable results.

Key Responsibilities

ATL Activities
Coordinate ATL campaigns including print, radio, outdoor advertising, cinema, and digital media.
Assist in planning and executing brand awareness campaigns across multiple channels.
Coordinate with media agencies and vendors for campaign execution.
Monitor campaign timelines and ensure timely delivery of marketing assets.

BTL Activities
Plan and execute on-ground promotional activities, product sampling, roadshows, kiosks, and mall activations.
Organize corporate tie-ups, apartment activations, school and college events, fitness center partnerships,



and community engagement programs.
Coordinate with cafs/stores to execute local store marketing initiatives.
Manage promotional merchandise, branding materials, and event logistics.
Build relationships with local businesses, event organizers, and community partners.

Sales & Business Development
Generate leads through BTL activations and convert them into business prospects.
Identify current avenues for customer acquisition and partnerships.
Support franchise marketing initiatives and local promotional campaigns.
Track leads generated and measure campaign effectiveness.

Reporting & Coordination
Maintain records of marketing activities, expenses, and campaign outcomes.
Submit daily and weekly activity reports.
Coordinate with Operations, Marketing, Design, and Store teams to ensure successful campaign execution.
Gather customer feedback and market intelligence to improve future campaigns.

Qualif

📌 Sales And Marketing Executive Bengaluru
🏢 Vlogs Food
📍 Bengaluru