We are looking for a Marketing Executive – Lead Generation to identify and generate qualified B2B leads through digital platforms, research, exhibitions, and customer outreach. The ideal candidate will build customer relationships, qualify prospects, and support business growth through proactive lead generation and CRM management.

Designation
Marketing Executive – Lead Generation

Department
Sales & Marketing

Job Summary
We are seeking an energetic and result-orientated marketing executive specialising in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.

The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.

Key Responsibilities
Lead Generation:
Generate qualified B2B leads through multiple channels.
Research target industries and identify potential customers.




Build and maintain customer databases.
Generate leads from:
LinkedIn
Company websites
Google research
Exhibitions

Customer Outreach
Cold calling prospective customers.
Sending introductory emails.
LinkedIn messaging.
Follow-up calls.
Schedule meetings for Sales Engineers.
Coordinate product presentations.

Customer Engagement
Understand customer requirements.
Introduce Mechtex products.
Record customer requirements.
Identify buying prospects.
Qualify prospects

Exhibition Activities
Before Exhibition
Visitor research
Meeting scheduling
Customer invitations

During Exhibition
Lead collection
Customer interaction
Product explanation
Lead qualification

After Exhibition
Lead follow-up
Meeting scheduling
CRM updates
Monthly reporting

CRM Management
Maintain customer database.
Update interaction history.
Track lead status.

📌 Marketing Executive Navi Mumbai
🏢 Mechtex - Motion Drivetronics
📍 Navi Mumbai