Assistant Manager, Digital Marketing

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

The candidate will help manage our Digital Marketing campaigns for the Title marketing business, and other pods when needed. The incumbent will own full funnel digital marketing, driving discovery, viewership, and sustained engagement through sharp media planning, experimentation, and data-backed optimization. The role sits at the intersection of performance marketing and content-led growth in a fast-evolving, high-velocity environment.

Responsibilities
Work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
Set overall performance strategy based on title-level success metrics such as views, completion, repeat consumption, and subscriptions, with a strong focus on measurable outcomes
Plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format




Aid partnership with third-party platforms (Google, Meta, etc.) to unlock cutting-edge solutions and impact-led executions during key launches
Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
Own end-to-end delivery across performance platforms; proactively identify opportunities to improve CPAs, reduce wastage, and maximize campaign efficiency
Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high-quality delivery in a energetic launch setting
Drive periodic performance reviews and deep-dive analyses; translate data into clear narratives, insights, and action plans to inform future launches and scale strategies
Explore tech, API, and feed-based integrations to enhance performance marketing capabilities and

📌 Assistant Manager Mumbai
🏢 JioStar
📍 Mumbai