Campaign Strategy & Execution
Define and execute comprehensive SEM strategies aligned with business goals.
Own performance marketing for Google Ads, Bing Ads, and remarketing platforms.
Scale paid search programs with a solid focus on non-branded campaigns and performance ROAS.
Budget Management
Manage and optimize large monthly budgets (~$100K+), ensuring spend efficiency and revenue growth.
Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals.
E-commerce Focus
Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK).
Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies.
Analytics & Reporting
Leverage Google Analytics and PPC platform dashboards to track KPIs.
Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes.
Implement A/B tests and continuously improve ad creatives, keywords, and targeting.
Tools & Technology




Improve SEM campaign performance through AI and automation tools by leveraging AI-driven bidding, campaign optimization, reporting, keyword insights, and workflow automation.
Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others.
Solid familiarity with Adobe Productive Frontier and Adobe Analytics is mandatory.
Team & Stakeholder Collaboration
Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution.
Present findings and growth strategies to senior stakeholders.
Qualifications & Skills
Minimum 3–5 years of hands-on SEM/PPC experience, particularly in e-commerce environments.
Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns.
Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms.
Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making.
Familia

📌 Senior Sem Executive Ahmedabad (India)
🏢 Commerce Pundit
📍 India