Performance Marketing Executive Role Overview

Digicage is looking for a Performance Marketing Executive with 1+ year of hands-on experience in managing paid advertising campaigns. You'll work on live client projects, manage Meta & Google Ads, optimize campaign performance, and help drive measurable business growth.

Responsibilities
Plan, launch, and optimize Meta & Google Ads campaigns.
Conduct audience, competitor, and market research.
Set up Meta Pixel, Conversion API (CAPI), and conversion tracking.
Monitor campaign performance and analyze key metrics such as CPC, CTR, CPL, CPA, and ROAS.
Perform A/B testing on creatives, audiences, and campaign strategies.
Optimize campaigns to improve lead quality and overall performance.
Prepare performance reports with actionable insights.
Collaborate with the creative team to develop high-performing ad creatives.

Requirements
1+ year of hands-on experience in Performance Marketing.
Experience with Meta Ads Manager and Google Ads.
Solid understanding of campaign objectives,



audience targeting, and marketing funnels.
Knowledge of Meta Pixel, CAPI, Google Analytics, and conversion tracking.
Valuable analytical, communication, and problem-solving skills.
Proficiency in Microsoft Excel or Google Sheets.

Employment Details
Location: Delhi (Work From Office)
Employment Type: Full-Time
Salary: ₹15,000 – ₹20,000 per month
Probation Period: 3 Months
Working Hours: 10:30 AM – 7:00 PM
Working Days: Monday to Saturday

About Digicage

At Digicage, we believe excellent marketing is built on strategy, creativity, and execution.
No egos, just people who genuinely love the work.
No shortcuts, just strategies built to last.
No confusion, just clarity, purpose, and measurable results.

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience:
Performance marketing: 1 year (Required)

Work Location: In person

📌 Performance Marketing Executive Shahdara
🏢 Digicage Marketing Solutions
📍 Shahdara