We’re looking for a smart, curious, and driven fresher to join our fast-growing performance marketing team as a Retention & Tools Marketing Associate. This role is for someone who wants to dive into the real trenches of modern digital marketing — less theory, more doing. You’ll work hands-on with emerging tools, email and WhatsApp marketing platforms, and retention workflows that power D2C growth today.

You’ll work alongside high-performance marketers and get end-to-end exposure on how leading D2C brands are built, retained, and scaled.

What You'll Do
Set up and manage email and WhatsApp flows across various tools (like Klaviyo, Mailmodo, Interakt, etc.)
Explore, onboard, and compare new marketing tools to find the best fit for a campaign or brand
Work closely with the creative, media buying, and client teams to deliver retention-focused performance
Assist in data extraction, campaign setup, and audience segmentation
Continuously monitor retention campaigns and optimize for better open rates, CTRs, and conversions




Create mini reports and suggest tactical improvements from day one

You’ll Thrive Here If You
Are curious about how D2C brands grow, retain and communicate with their users
Want to build real retention-first skills in marketing, not just run ads
Enjoy tinkering with current tools and figuring out how to get the most out of them
Can pick up new systems and software quickly (with minimal handholding)
Are a self-starter who learns by doing and adapts rapid in a startup-like setup

Tools You Might Work With

Mailmodo, Klaviyo, Google Sheets, Interakt, Loops, Notion, Zapier, Typeform, WhatsApp Broadcast Tools, Web analytics dashboards, and more (we’ll onboard you rapid).

What You’ll Learn
End-to-end retention marketing in the D2C space
How to work in an agile, creative-first marketing team
Tactical know-how on lifecycle marketing, tool stacking, and retention strategy
Critical thinking around why a campaign worked (or didn’t)

📌 Digital Marketing Coimbatore
🏢 Kalaiworks
📍 Coimbatore