About The Chance
A rapid-scaling D2C beauty and skincare brand, we’re redefining how consumers discover, trust, and fall in love with clean, science-backed skincare. Rooted in consumer-first storytelling and conversion-driven copy, we build emotional resonance through words—turning ingredients into narratives, routines into rituals, and products into must-haves. This is not just writing; it’s persuasion engineered for the digital shelf.
Role & Responsibilities
Write high-converting, on-brand product descriptions, hero banners, and landing pages that drive Add-to-Cart and repeat purchases.
Develop email sequences, SMS campaigns, and cart abandonment flows that nurture trust and urgency—without sounding salesy.
Translate complex skincare science (e.g., hyaluronic acid, niacinamide, ceramides) into relatable, sensory-rich storytelling for mass-market audiences.
Collaborate with Design and Product teams to align copy with visual assets, ensuring seamless UX and persuasive flow across mobile and web.




Optimize existing content using A/B test results and behavioral data to improve CTR, CVR, and AOV.
Own the brand’s voice guidelines—ensuring consistency across all owned channels: website, social, paid ads, and influencer collabs.

Skills & Qualifications
Must-Have
Shopify
Google Analytics
Meta Ads Manager
SEO Writing
Copywriting for Conversion
Skincare Terminology
Behavioral Psychology (CRO basics)
A/B Testing Tools (e.g., Optimizely, Google Optimize)
Preferred
Experience with Klaviyo or Mailchimp
Familiarity with DTC beauty brands (e.g., The Ordinary, CeraVe, Minimalist, Fabindia Beauty)
Basic understanding of Google Tag Manager or hotjar for user intent analysis

Advantages & Culture Highlights
On-site workspace in a vibrant, creative hub with free snacks, ergonomic setups, and bi-weekly team lunches.
Fast-track growth: own entire campaigns and see your copy move the needle—directly tied to revenue metrics.
Unlimited access to

📌 Skincare Copywriter New Delhi
🏢 CAREERBLOC ~
📍 New Delhi