Develop and execute digital customer acquisition strategies across paid media, SEO, social media, affiliate marketing, email campaigns, and performance marketing channels.
Manage acquisition budgets, optimize campaign performance, and maximize return on investment through continuous analysis of marketing metrics and customer behavior.
Collaborate with product, analytics, content, and technology teams to improve conversion funnels, landing pages, and user acquisition experiences.
Monitor campaign performance using analytics platforms, generate actionable insights, and recommend optimization strategies to improve customer acquisition efficiency.
Identify emerging digital marketing trends, advertising technologies,



and audience targeting prospects to strengthen competitive positioning.
Coordinate with external agencies, media partners, and platform vendors to ensure successful campaign execution and achievement of acquisition objectives.
Conduct A/B testing, audience segmentation, and conversion rate optimization initiatives to improve campaign effectiveness and reduce acquisition costs.
Prepare performance reports, present campaign insights to senior management, and ensure compliance with digital marketing regulations, privacy standards, and organizational objectives.

📌 Digital Acquisition Manager Bengaluru (India)
🏢 Palette Hire
📍 India